COPYWRITING
The WALT
In February, 2024, I launched The WALT in an effort to create an online community where audiences can Watch And Learn Together. The WALT substack serves as a central space for documentary enthusiasts to engage in discussions about a wide range of subjects, each explored through the lens of a documentary film dedicated to that topic. Please visit thewalt.substack.com for access to all past posts.
Portal
The following are writing samples from Portal, the Portland Art Museum’s member magazine.
ADVERTISING
During my work in television, I was welcomed into the world of branded advertising. This catapulted my interests into other opportunities.
driftwood magazing | driftwood in motion (2016)
Given my connection with the Portland vegan community, I was hired by Driftwood magazine to manage advertising and partnerships. Considering my experience in media production and branded advertising, I helped create Driftwood in Motion, a sponsored web-series that follows vegans in various adventure activities.
Each cycle of the web-series coincides with the release of new issues of the magazine.
Escape Routes (2012)
Having prior experience in branded advertising, I was given the opportunity to produce story for Escape Routes, a branded competition reality series that aired on NBC and advertised the Ford Escape. Though the schedule was impossibly tight, we always hit our deadlines and exceeded Ford's expectations.
Escape Routes was highly interactive and included additional advertising partnerships, such as Zynga, for some of the in-show competitions.
The invested life (2010-2011)
Working alongside Ogilvy & Mather, I produced story for a video web-series for TD Ameritrade that streamed on MSN.com. The Invested Life followed different types of people around America who needed a crash-course in financial investments. Making sure we accurately displayed the functionality of TD Ameritrade's website and services, each episode was a different financial lesson that combined the subject's life and interests with the city they lived in.
Driftwood Magazine
In early 2016, I joined forces with a vegan travel & culture magazine called Driftwood. Though I joined the team to manage their advertising and partnerships, I quickly began to integrate new media such as a podcast and a video web-series.
Driftwood in Motion
The sponsored video web-series, Driftwood in Motion, is a multi-cycle collection of videos that follow vegans of all ages, races, sizes & shapes as they explore the world. Each multi-episodic cycle has a different theme and coincides with the release of the magazine. The first cycle, for example, is called S'mores Stories and follows a group of fun-loving vegans on an overnight wilderness camping trip.
For Driftwood in Motion, I am the Producer, Director, Director of Photography, and Editor. To date, all of my work with Driftwood has been voluntary.